CASE STUDY · BEAUTY

Evolved By Nature Skin & Hair

Launch systems for several skincare and haircare lines, from clinical imaging to social ads.

CLIENT Evolved By Nature · ROLE Creative director · DELIVERABLES Clinical imaging, ecommerce, social, film · PRESS Vogue Business, NewBeauty

The brief

Evolved By Nature was launching several skincare and haircare lines powered by Activated Silk, and each one needed clinical proof, ecommerce imagery and social content.

What I did

I led creative direction across every line, worked with chemists and dermatologists on clinical before-and-after imaging, and built one pipeline for hero shots, macro textures and 9:16 social ads.

The result

Hundreds of ecommerce images in one visual system, and a launch covered by Vogue Business and NewBeauty.

Results

Several product lines · One visual system

Clinical imaging · With chemists and dermatologists

Vogue Business, NewBeauty · Press coverage

Hair in motion, woman in a white tank top — Haircare launch · Hair in motion

Dropper applying serum to a fingertip — Macro texture · Serum

Clinical comparison, day 0 and day 28 — Clinical imaging · Day 0 to day 28

Black and white portrait of a woman with long hair — Campaign portrait

Hand submerged in water — Body care · Social

Evolved By Nature campaign still — Campaign still

Evolved By Nature product lineup — Ecommerce · Product system

Natural ingredients still life — Ingredients

Shoulder with shadows cast by a hand — Skin · Light study