CASE STUDY · LEATHER · AWARD WINNER

Unseasonal Bouquets

An award-winning film and campaign for Evolved By Nature's leather, plus documentaries shot in tanneries in Italy and Thailand.

CLIENT Evolved By Nature · ROLE Director of Content Creation · DELIVERABLES Brand film, leather imaging system, tannery documentaries (Italy, Thailand) · RECOGNITION One Show Bronze Pencil, In-House Agency of the Year

The brief

Leather changes with every hide, and standard product photos couldn't show its grain, drape or sheen to buyers around the world.

What I did

As Director of Content Creation at Evolved By Nature, I trained with leather chemists, built an imaging system for hundreds of leather articles, and directed documentaries in tanneries in Italy and Thailand.

The result

The Unseasonal Bouquets film won a One Show Bronze Pencil, and the team was named In-House Agency of the Year.

Results

One Show Bronze Pencil · Unseasonal Bouquets

In-House Agency of the Year · The One Show

Tannery films · Shot in Italy and Thailand

Bouquet of flowers in Antarctica wrapped in orange leather — Unseasonal Bouquets · Blooming in Antarctica

Unseasonal Bouquets campaign key art — Campaign key art

Evolved By Nature leather campaign image — Leather campaign

Workers on scaffolding inside a tannery — Tannery documentary

Tannery documentary still — Tannery · Thailand

Leather article beauty shot — Leather imaging system