Launching and Scaling Multiple Skincare & Haircare Lines

Overview

At Evolved By Nature, I led the creative and production systems responsible for developing, launching, and scaling multiple skincare and haircare product lines including hand soap, body wash, hair repair, hydration, and anti frizz systems powered by Activated Silk™.

My role spanned creative direction, art direction, storyboarding, clinical study photography, product cinematics, social content strategy, and full ecommerce production. I built a scalable content pipeline that translated scientific performance into premium brand visuals for DTC websites, B2B presentations, and global marketing campaigns.

Challenge

Launching multiple skincare and haircare lines simultaneously required a content engine capable of supporting:

  • Product development photography & R&D documentation

  • Clinical before/after studies with scientific repeatability

  • Ecommerce product pages across dozens of SKUs

  • High end editorial imagery for social and paid media

  • Texture, macro, and ingredient storytelling

  • Video assets for educational and promotional content

  • Consistent visual identity across categories (hair, body, skin, wash, care)

Every asset needed to be:

  • Scientifically accurate

  • Beautifully art directed

  • Scalable for future launches

  • Optimized for website, social, email, and B2B presentations

This required a unified system that merged clinical precision with luxury beauty aesthetics and delivered at high volume.


Approach

Scientific Training & Clinical Collaboration

Working directly with chemists, dermatologists, and scientists, I learned:

  • Proper clinical subject imaging

  • Standardized lighting protocols for skin tone accuracy

  • Hair fiber behavior under heat, humidity, and treatment

  • Methodology for consistent before/after sequences

  • Imaging required for regulatory compliance and claims support

This ensured every visual clinical or commercial was grounded in scientific truth.

Creative Direction for Multiple Product Lines

I developed the creative direction for full product families, including:

  • Hand Soaps & Body Washes

  • Macro texture cinematics

  • Skin contact and absorption visuals

  • Foam behavior & ingredient storytelling

  • Haircare Lines (Repair, Hydration, Anti-Frizz)

  • Hair movement sequences

  • Gloss, shine, smoothness & frizz reduction documentation

  • Heat & humidity tests

  • Multi product ecosystems

  • Bundles, routines, rituals

  • Ingredient breakdowns

  • Activated Silk™ technology story

  • Tools I created included:

  • Storyboards

  • Art direction decks

  • Social playbooks

  • Moodboards

  • AI-assisted previsualization

  • Full rollout plans for DTC + B2B launches

Clinical Studies Imaging

I produced controlled photographic studies for:

  • Hair damage repair

  • Hydration improvement

  • Anti-frizz performance

  • Skin health + barrier support

  • Hand soap gentleness and efficacy

  • All clinical imagery followed strict protocols, ensuring:

  • Identical angles

  • Identical lighting

  • Identical camera distances

  • Reliable chronological improvement documentation

  •  These assets supported:

  •  Claims testing

  • Website education

  • Scientific publications

  • Investor decks

  • B2B sales conversations

Ecommerce + Social Production Pipeline

I built a repeatable system for high volume ecommerce imaging:

  • Product hero photos

  • Macro details & textures

  • Packaging variations

  • On-white studio photography

  • Website-ready cutouts

  • High-resolution editorial imagery

  • Product-in-hand lifestyle shots

  • 9:16 social ads, TikTok assets, and Instagram campaigns

This system supported multiple simultaneous launches with consistency across all product lines.

Cinematic Film Production

Impact

The content systems I built became foundational to Evolved By Nature’s category expansion, supporting:

  • Multiple product line launches (hand soap, body wash, hair care, skincare)

  • Website redesigns

  • Social and paid campaigns

  • B2B partnering material

  • Clinical documentation trusted by scientists and marketing teams

  • Ingredient storytelling that connected the science of Activated Silk™ to real world performance

This work contributed directly to the brand’s industry recognition, including:

  • Gold - B2B Single

  • Silver - B2B Campaign

  • Silver - Ecommerce Website

  • In-House Agency of the Year

The result was a seamless blend of science, beauty, and commercial storytelling delivering content that was both emotionally resonant and clinically credible.

I directed and filmed video content for:

  • Product launches

  • Ingredient education

  • Clinical testing demonstrations

  • Texture/foam/hair movement cinematics

  • Brand storytelling for websites, ads, and B2B

These films helped bridge the gap between scientific performance and luxury beauty branding.


Results

  • Successful launch of multiple new skincare and haircare lines, supported by a unified visual system

  • Hundreds of ecommerce images across product families

  • Elevated brand storytelling through editorial, cinematic, and clinical content

  • Streamlined internal communication between science, brand, marketing, and R&D

  • A long-term, scalable content engine capable of supporting ongoing launches